Hiedberg | Logo Design | Branding
A start up consulting company that helps you scale your business
The Client
Consulting Company
Hiedberg is a growing consulting company that is centered on educational, technological and health sectors. Hiedberg Hiedberg see themselves as an extention of you, by fully integrating our staff into your existing team, increasing your productivity so you can achieve your professional goals
The Challenge
Building the brand
To successfully build the brand that stands out from its competitors and serves the intended purpose, Several things must be considered. Such as the reseach behind the whole project and how the research was conducted, the competitors, creative inspirations and many others.
The Solution
The Brand
The brand "Hiedberg" was a success, with prior research and information provided. Though there were some challenges, the brand still came out to be a success, where both end were happy about the result. Continue scrolling to see the whole process involved in this
The Process
Research
Define
Ideate
Iteration
Moodboard
“My goal is to build a new visual identity that works and fits the desires of the brand “
Research
Every logo in existence has a story behind it, and for each story come
endless line of research
that
when into it.
Upon research done. This logo will house a geometric shape to evoke the right feeling.
Straight lines and right angles of these two rectangle, square) shapes give a sense of
reliability and security. People strongly associate squares and rectangles with buildings the
reason
why they bring the feeling of trust and authority.
keywords
Bold
Innovatice
Fresh
Clean
Friendly
Smart
“A good logo conveys the right message not the beauty of the logo.”
Define
Hiedberg is a consulting and technological firm that came to me to brand their company. The company had little to no branding assets but with the little help and assitancee I got from their Profesional consultant, I was able to deliver with amazing and great ideas.
Ideate
Before designing anything digitally, first an idea needs to be built. It is the foundation on which the logo design will stand and rely on.
Ideate
The Concept
Before designing anything digitally, first an idea needs to be built. It is the foundation on which the logo design will stand and rely on.
Montserrat Bold
Creating different variations from the main idea
A google survey was conducted on random people to narrow down the ideas.
The choices where not mainly from the influence on the results of the survey
Iteration
With the foundation of the ideas for the logo built and tested, I went on ahead and revised each logo idea and built various components that could work around it.
Iteration
The final logo
Before designing anything digitally, first an idea needs to be built. It is the foundation on which the logo design will stand and rely on.
Branding
Building the brand
The Brand
Hiedberg is a consortium of experts working on Health, Information Technology, Education and Development. Our work is focused on people-centered strategy, built on key areas of expertise. We are also a tech-led in supporting organizations to grow their teams by providing on-demand remote workforce through our virtual assistance suite.
I always show my client the logo in black and white. This way, they can fully visualize and understand the logo without seeing the colored version.
